How The Calculator Works
Plug In Your Real Numbers
We start with your actual business data: AOV, COGS, conversion rate, repeat purchase rate, and more. This ensures the model reflects your unique unit economics, not generic benchmarks.
Find Your Breakeven ROAS & Max CPA
We’ll reverse engineer your margins to calculate your true breakeven ROAS and the maximum CPA you can afford per channel. This becomes your line in the sand, and if you’re below it, you’re scaling profitably. Above it? We’ll find ways to bring this down.
Model Profit Scenarios by Channel
We forecast how each channel (Meta, Google, etc.) performs based on different spend levels, conversion rates, and customer behaviour. You get a clear view of where you can scale, and where you’re overspending.
Factor in LTV & Repeat Purchases
For brands with strong retention, we factor in repeat purchase rates and reorder windows to give a more accurate picture of long-term profitability, not just first order ROAS. You, however, should be aiming for first order profitability.
Set Clear, Confident Growth Targets
With all this in place, we give you actionable targets for ROAS, CPA, and spend, broken down by channel. No guesswork, just clarity on how to grow with margin intact.
The Ad Lounge Profit Calculator
HOW WE CAN HELP FURTHER
We make digital creative that actually works. From scroll stopping videos to platform ready statics for Meta and Google. It’s creative with purpose, built to help you hit your business goals, not just platform metrics across paid social and paid search.
- Google Ads
- Feed Optimisation
- Microsoft Ads
At The Ad Lounge, we go beyond just tweaking accounts, we optimise for real business growth, prioritising your profitability above all else. Our team has over 23 years experience with top brands and are focused on making your campaigns work harder for you. Paid Search is just one small piece of the puzzle, so we work across your business with you to drive success.
- Meta
- TikTok
Paid social isn’t just about pretty ads. It’s about getting your brand in front of the right people, at the right time, with precision. At The Ad Lounge, we’re a paid social agency that builds campaigns that actually stop the scroll, get engagement, and ultimately drive conversions for your business. From data driven targeting to killer creative, we know how to make your ad spend work harder.
- Consulting
- Training
- Audits
Whether you’re refining your strategy, scaling up, or simply looking for a clearer path forward, our digital marketing consulting delivers the insight and direction you need to grow with confidence. We offer smart, tailored advice to support your business. Just smart, strategic support designed to move your business forward.
OUR SUCCESS STORIES
View all work
Scaling a Natural Deodorant Brand Through Paid Media
Our Challenge Growing a natural deodorant brand in a competitive skincare market We were approached by a UK-based natural deodorant brand in the early stages of its launch. As a newcomer in the natural skincare and personal care space, they were up against large competitors, with very limited margins and little room for error on […]
How We Increased Sales By 51% For A Leading UK Home & Interiors Brand
Our Challenge Turning ad spend into profit on high-ticket products We partnered with a well-known UK interiors brand after they came to us with a few critical issues: their blended ROAS was declining, conversion rates were underperforming, and their Google Ads account structure wasn’t built for scale. The business wanted to shift more budget toward […]
How We Helped a Struggling Supplements Brand Grow Again
Our Challenge Scaling in an extremely competitive market We spoke to a business in the supplements space after they advised us they weren’t happy with their current growth. The big difference with them was they hadn’t sold many in the US before, yet Analytics and website data told them it was a good market to […]