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How It Works
Plug In Your Real Numbers
Complete all relevant fields around how you currently acquire customers. Don’t worry, it’s simple and only takes a minute.
See Your True Figures
The calculator crunches your numbers against what the benchmarks should be for your industry and missed opportunities based on how much a new customer is worth to your business etc
Delve Into The Nitty Gritty
After plugging all your data in, the calculator looks at the averages in your industry, plus the nuances in your input data and advises how you’re currently fearing. If it’s in the red, we can help you get out with a strategy plan.

Are you overpaying for leads?
Most service businesses overspend on ads without realising. Our free calculator shows your true CPL and CPA, compares against industry benchmarks, and reveals the extra leads and revenue you could unlock without increasing spend.
HOW WE CAN HELP FURTHER

We make digital creative that actually works. From scroll stopping videos to platform ready statics for Meta and Google. It’s creative with purpose, built to help you hit your business goals, not just platform metrics across paid social and paid search.
- Google Ads
- Feed Optimisation
- Microsoft Ads
At The Ad Lounge, we go beyond just tweaking accounts, we optimise for real business growth, prioritising your profitability above all else. Our team has over 23 years experience with top brands and are focused on making your campaigns work harder for you. Paid Search is just one small piece of the puzzle, so we work across your business with you to drive success.
- Meta
- TikTok
Paid social isn’t just about pretty ads. It’s about getting your brand in front of the right people, at the right time, with precision. At The Ad Lounge, we’re a paid social agency that builds campaigns that actually stop the scroll, get engagement, and ultimately drive conversions for your business. From data driven targeting to killer creative, we know how to make your ad spend work harder.
- Consulting
- Training
- Audits
Whether you’re refining your strategy, scaling up, or simply looking for a clearer path forward, our digital marketing consulting delivers the insight and direction you need to grow with confidence. We offer smart, tailored advice to support your business. Just smart, strategic support designed to move your business forward.
OUR SUCCESS STORIES
View all work
Our Challenge Growing a natural deodorant brand in a competitive skincare market We were approached by a UK-based natural deodorant brand in the early stages of its launch. As a newcomer in the natural skincare and personal care space, they were up against large competitors, with very limited margins and little room for error on […]

Our Challenge Turning ad spend into profit on high-ticket products We partnered with a well-known UK interiors brand after they came to us with a few critical issues: their blended ROAS was declining, conversion rates were underperforming, and their Google Ads account structure wasn’t built for scale. The business wanted to shift more budget toward […]

Our Challenge Scaling in an extremely competitive market We spoke to a business in the supplements space after they advised us they weren’t happy with their current growth. The big difference with them was they hadn’t sold many in the US before, yet Analytics and website data told them it was a good market to […]