Business Leads Calculator

Most service businesses hand too much margin to Google & Meta without realising. Our free calculator shows your true CPL and CPA, compares against industry benchmarks, and reveals how many more leads and customers you could generate from the same ad spend.

Are You As Efficient As You Could Be?

How It Works

Plug In Your Real Numbers

Complete all relevant fields around how you currently acquire customers.  Don’t worry, it’s simple and only takes a minute.

 

See Your True Figures

The calculator crunches your numbers against what the benchmarks should be for your industry and missed opportunities based on how much a new customer is worth to your business etc

Delve Into The Nitty Gritty

After plugging all your data in, the calculator looks at the averages in your industry, plus the nuances in your input data and advises how you’re currently fearing. If it’s in the red, we can help you get out with a strategy plan.

Are you overpaying for leads?

Most service businesses overspend on ads without realising. Our free calculator shows your true CPL and CPA, compares against industry benchmarks, and reveals the extra leads and revenue you could unlock without increasing spend.

Business basics

Loads a benchmark CPL range for context (GBP by default).
Change to $ or € if needed.
Click-to-lead rate for your landing page or site.
50%
We’ll estimate total vs non-paid leads.

Unit economics for CPA (optional)

Leads that become paying customers.
Used for revenue impact.
Helps set a sustainable CPA/CPL target.
3:1 is a common payback goal.

Platform blend (optional)

Leave blank if you don’t run one or either platform.
Please check your inputs.

HOW WE CAN HELP FURTHER

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OUR SUCCESS STORIES

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How We Increased Sales By 51% For A Leading UK Home & Interiors Brand

Our Challenge Turning ad spend into profit on high-ticket products We partnered with a well-known UK interiors brand after they came to us with a few critical issues: their blended ROAS was declining, conversion rates were underperforming, and their Google Ads account structure wasn’t built for scale. The business wanted to shift more budget toward […]

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How We Helped a Struggling Supplements Brand Grow Again

Our Challenge Scaling in an extremely competitive market We spoke to a business in the supplements space after they advised us they weren’t happy with their current growth. The big difference with them was they hadn’t sold many in the US before, yet Analytics and website data told them it was a good market to […]

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