Are You As Efficient As You Could Be?
How the process works
Plug In Your Real Numbers
Plug in your actual business data: AOV, COGS, conversion rate, repeat purchase rate and more. This ensures the calculator understand your unique business numbers, not just generic benchmarks.
Understand your breakeven ROAS & CPA
The calculator reverse engineers your margins to calculate the metrics that matter to your business, like CPA & ROAS etc to understand what you can afford. This then becomes your line in the sand, and if you’re scaling profitably, or not. If you’re not, we’ll find ways to improve it.
Models profit scenarios by channel
We then forecast how each channel performs based on different spend levels, conversion rates and customer behaviour. You will then get a clear view of areas you can scale and where you’re likely losing margin.
Factor in LTV & repeat purchases
If you’re a brand with strong retention, we factor in repeat purchases and reorder windows to get an accurate picture of long term profitability, not just first order ROAS. You, however, should be aiming for first order profitability where possible.
Set clear, confident, growth targets
With all this in place, we’ll give you actionable targets for ROAS, CPA, CAC and spend, broken down by channel.
The Ad Lounge Profit Calculator
HOW WE CAN HELP FURTHER
We make digital creative that actually works. From scroll stopping videos to platform ready statics for Meta and Google. It’s creative with purpose, built to help you hit your business goals, not just platform metrics across paid social and paid search.
- Google Ads
- Feed Optimisation
- Microsoft Ads
At The Ad Lounge, we go beyond just tweaking accounts, we optimise for real business growth, prioritising your profitability above all else. Our team has over 23 years experience with top brands and are focused on making your campaigns work harder for you. Paid Search is just one small piece of the puzzle, so we work across your business with you to drive success.
- Meta
- TikTok
Paid social isn’t just about pretty ads. It’s about getting your brand in front of the right people, at the right time, with precision. At The Ad Lounge, we’re a paid social agency that builds campaigns that actually stop the scroll, get engagement, and ultimately drive conversions for your business. From data driven targeting to killer creative, we know how to make your ad spend work harder.
- Consulting
- Training
- Audits
Whether you’re refining your strategy, scaling up, or simply looking for a clearer path forward, our digital marketing consulting delivers the insight and direction you need to grow with confidence. We offer smart, tailored advice to support your business. Just smart, strategic support designed to move your business forward.
OUR SUCCESS STORIES
View all work
Scaling Orelia’s revenue by 17% during peak with Google Ads
This jewellery ecommerce Google Ads case study shows how we helped Orelia increase revenue by 17% YoY during their peak trading period through campaign restructuring and smarter budget allocation. Our Challenge Reviving performance before peak season Orelia Jewellery came to us just before their most important trading period of the year. Performance had been declining […]
79% reduction in CPA for Jurassic Bark whilst increasing spend
This pet food reseller came to us frustrated by rising costs and shrinking margins. In just 8 weeks, we rebuilt their Google Ads, restored profitable non-brand growth, launched Meta, and delivered 3× CVR, 72% lower CPA and a 12% rise in AOV, turning the account into a scalable, profitable engine again.
Adding 58% More Revenue YoY For A Bespoke Jewellery Brand
Our Challenge: Driving profitable growth on high ticket products We partnered with a bespoke jewellery brand in Q3 and it clearly needed some love. The structure was quite outdated with a focus on standard shopping campaigns with no custom labels and brand search was the backbone of the account, accounting for around 85% of the […]