Ecommerce Profitability Calculator

Revenue is up so why does cash feel tight?

Calculate your true contribution margin, allowable CAC and break-even ROAS in under 60 seconds.

Use our free Ecommerce Profitability Calculator to find out.

 

Want to see if your ads are profitable?

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WHAT YOU’LL LEARN FROM THE CALCULATOR

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Free private insights about your business

Profitability Calculator

Find out if your paid ads are actually making money.

Plug in the basics and see what your paid traffic looks like once CAC, margin, returns and payback have finished battering the ROAS screenshot.

Built for ecommerce brands This looks past ROAS and gives you a proper read on whether the economics underneath your ads actually make sense.
Select the closest category.
Visitors from paid channels.
Your paid traffic conversion rate.
Average value per order.
Overall store revenue.
Total spend across paid channels.
Product cost as a percentage.
Rough repeat purchase rate.
Revenue lost through returns.
How quickly you need cash back.

Enter your numbers, hit calculate, then try not to shout at whoever has only been reporting blended ROAS.

2.43£ Average NC ROAS in the first 90 days
5.21X Average MER across the agency
47% Average contribution margin across the agency

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