Focused on what really drives profit
You know when paid search is working, it shows up in your bottom line. We help ecommerce brands grow profitably by removing what doesn’t matter and doubling down on what drives real growth. Every campaign we run is built with your margins in mind and designed to increase profits.
Our Paid Search (PPC) Services
Google Ads
At The Ad Lounge, we’re all about getting your brand noticed with Google Ads. From Performance Max to Paid Search campaigns, we’ll build the right strategy to drive profitable results for your business. Whether it’s driving efficiency or capturing headroom, we build Google Ads campaigns that work for your business. We’ll handle the details, making sure everything is optimised for success and we’ll always run things by you before going live.
Feed Optimisation
The Ad Lounge is a paid search agency that really focuses on feed optimisation. We optimise everything including titles, custom labels, attributes, product details and more to ensure your products get noticed. It’s all about making your feed work harder, bringing in those clicks, and turning browsers into buyers. We’ll fine-tune every detail, so your products pop in Google Shopping. No stress, just more sales.
Microsoft Ads
At The Ad Lounge, we’ve got Microsoft Ads covered. We’ll optimise your campaigns to make sure they hit the right audience with the right message. From targeting tweaks to ad copy that converts, we ensure your Microsoft Ads are on point, delivering results that matter and not just importing from Google ads. We’ll fine-tune every aspect to make sure your ads stand out on the Search Engine Results Page (SERP) and drive more opportunities for clicks and sales.
International Growth Expansion
Looking to expand into another country? We help brands grow into new markets with Paid Search strategies built for each region, without taking anything away from your current market.
From localised campaigns and feed optimisation to cross market reporting, we’ve helped brands grow across the UK, US, UAE and beyond. We know what works and how to make it profitable.
Hear From Our Clients
Richard Pink Boutique & Rowen HomesA pleasure to work with Cam and the team successfully managed our paid search channels, providing both growth and efficiency across the campaigns. A pleasure to work with, they really felt part of our team rather than an external agency and are clearly passionate about what they do for their customers.
Alice Fahey GroupWorking with The Ad Lounge has been an absolute blast! They’re funky, friendly, and genuinely fun to work with.
Their creativity and marketing insights have made a real difference to our company, they just get it and they get results.
Highly recommend them if you’re looking for an agency that’s as invested in your success as they are in keeping things fun.
Jeff Burch DrainageThe Ad Lounge has been a tremendous support, helping us to maximise reach with limited PPC budget & recommending tests to help us understand the true incrementality of both campaigns & the channel. Cam has truly invested himself into our business & provided us with invaluable learnings. It’s my pleasure to recommend The Ad Lounge’s services.
Why You Should Work With a Paid Search Agency
Be there when they’re searching
When someone searches for the products you sell, you want to be the first business they see. A paid search agency helps you appear right where high-intent shoppers are looking, so you’re not wasting budget on people who aren’t ready to purchase.
Turn ad spend into real sales
Running Google Ads yourself can quickly become trial and error. A good paid search agency knows how to structure campaigns, optimise your feed and present you to market so every pound spent brings in measurable revenue.
Stay ahead of your competitors
Your competitors are going after the same customers as you. A paid search agency constantly monitors the market, adjusts bids, and tests new ad copy so your brand stays visible.
Scale your store profitably
As your ecommerce business grows, managing paid search gets complex. An experienced agency helps you scale without losing control of costs, ensuring that your growth stays sustainable and profitable.
What Makes Us Different?
We go beyond the ad account
It’s not just about managing your Paid Search (PPC) campaigns, it’s about making the whole journey connect. We’ll tell you if your landing page needs work, what creative will actually grab attention and how to streamline the user journey so interest turns into customers.
We’ll make your Paid Search (PPC) profitable
We don’t chase vanity metrics. We build Paid Search (PPC) campaigns optimised to your margins, and long term business growth. Unsure of your margins? Our ad profit calculator can do the heavy lifting for you.
We get to know your competition
We don’t operate in a vacuum. We study your competitors, your market, and what it takes for your brand to stand out. That way, we’re not just keeping up, we’re keeping you ahead.
No handovers. No juniors. No fluff.
The people you meet are the ones working on your account. No layers of management. No disappearing senior managers, just people that are here to stay and understand your business inside and out.
Success
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Scaling a Natural Deodorant Brand Through Paid Media
Our Challenge Growing a natural deodorant brand in a competitive skincare market We were approached by a UK-based natural deodorant brand in the early stages of its launch. As a newcomer in the natural skincare and personal care space, they were up against large competitors, with very limited margins and little room for error on […]
How We Increased Sales By 51% For A Leading UK Home & Interiors Brand
Our Challenge Turning ad spend into profit on high-ticket products We partnered with a well-known UK interiors brand after they came to us with a few critical issues: their blended ROAS was declining, conversion rates were underperforming, and their Google Ads account structure wasn’t built for scale. The business wanted to shift more budget toward […]
How We Helped a Struggling Supplements Brand Grow Again
Our Challenge Scaling in an extremely competitive market We spoke to a business in the supplements space after they advised us they weren’t happy with their current growth. The big difference with them was they hadn’t sold many in the US before, yet Analytics and website data told them it was a good market to […]
You’ve seen the results, ready to see how we can help you?
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Paid Search, PPC, Pay per click, are all different names for the same thing. It’s a form of digital advertising where businesses pay each time their ad is clicked in the Google SERP. This model allows businesses to get in front of potential customers and pay to send them to their website (unless you’re running […]
There’s no shortage of agencies promising sales, leads, business growth and “results that speak for themselves.” The truth? Most don’t speak your language, don’t understand your numbers, and definitely don’t know how to build a strategy that scales without wasting your budget. The right agency doesn’t just run ads. They build performance frameworks that actually […]
Are you looking for the best Paid Social Agency in Manchester for your new business? Have you noticed your competitors using paid social and feel compelled to do the same? Instead of simply following the trend, start by identifying your customers’ pain points and work backward to create a strategy that truly resonates. Are you […]
FAQs
What is Paid Search?
Paid search, also known as pay-per-click (PPC) advertising, is a digital marketing method where advertisers bid on specific keywords to have their ads displayed in search engine results.
Advertisers only pay when users click on their ads, making it a cost-effective way to reach potential customers. Paid search allows businesses to target their audience precisely, track performance and adjust strategies to maximise ROI. It’s a powerful tool for increasing online visibility, driving targeted traffic, and achieving marketing objectives efficiently.
Is Paid Search worth the hassle?
Paid Search (PPC) when done correctly is absolutely worth the effort. In order to get effective results you need to firstly understand the numbers. I.e. Profit margins, how much you’re willing to pay per new customer, the lifetime value of the customer, and your cash conversion cycle.
Once you have all this information you need to find a trustworthy person/agency to run your advertising. They should talk you through these figures to understand what you’re looking to achieve and work backwards to understand what budget you need, and, whether it will work for your business. If they don’t ask these things, move on.
How much does it cost to run Paid Search ads?
There’s no one size fits all costing, however people either charge by the hour, a fixed retainer, a percentage of media spend or a performance based model. It really depends on the size of the business and what’s involved.
What level of transparency can I expect in reporting and analytics for paid search campaigns?
The Ad Lounge was set up to be completely transparent across the board. No hidden fees or agendas, just complete honesty and transparency. With reporting, we give every client a free dashboard which can be tailored to what metrics are important to you. This is directly linked to your Google ads account which you also own.
How do you determine the right keywords to target in paid search campaigns?
When we onboard clients, we have a call where we discuss what types of keywords you believe you want to appear for/should appear for. Once received, we do our own research in the Google Keyword Planner Tool and through a variety of other techniques. This will give us an indication of search volume and we can then present this back to you to agree on.
This is a starting point and as we optimise your campaigns, we add and exclude search terms that come through the account based on our experience and the data.
What is your approach to managing budgets and maximising ROAS in paid search advertising?
Most paid search agencies just talk about performance. We talk about profit.
At The Ad Lounge, we’re not just campaign managers, we’re strategic partners. When you work with us, you’re not passed off to a junior account exec the moment the contract’s signed. You get real experience in your account, day in and day out.
When we onboard new clients we discuss profit margins at length, alongside other important metrics like targets, new customer acquisition cost, lifetime value etc. Following this, we build out campaigns with the best opportunity to meet these targets.
Over the following weeks and months we make adjustments to the campaigns to fine tune performance. A few examples could be adjusting targets based on search volume, adding/negating certain search terms or moving budget to higher performing campaigns to name a few. There is no one size fits all approach and when you’re in the trenches you need to be reactive at times to get the best possible outcome.