Are You As Efficient As You Could Be?
How the process works
Plug In Your Real Numbers
Plug in your actual business data: AOV, COGS, conversion rate, repeat purchase rate and more. This ensures the calculator understand your unique business numbers, not just generic benchmarks.
Understand your breakeven ROAS & CPA
The calculator reverse engineers your margins to calculate the metrics that matter to your business, like CPA & ROAS etc to understand what you can afford. This then becomes your line in the sand, and if you’re scaling profitably, or not. If you’re not, we’ll find ways to improve it.
Models profit scenarios by channel
We then forecast how each channel performs based on different spend levels, conversion rates and customer behaviour. You will then get a clear view of areas you can scale and where you’re likely losing margin.
Factor in LTV & repeat purchases
If you’re a brand with strong retention, we factor in repeat purchases and reorder windows to get an accurate picture of long term profitability, not just first order ROAS. You, however, should be aiming for first order profitability where possible.
Set clear, confident, growth targets
With all this in place, we’ll give you actionable targets for ROAS, CPA, CAC and spend, broken down by channel.
The Ad Lounge Profit Calculator
HOW WE CAN HELP FURTHER
- Google Ads
- Feed Optimisation
- Microsoft Ads
When paid search isn’t quite doing what it should, it’s rarely one obvious problem. It’s a mix of small inefficiencies adding up and draining budget. The focus should be on tightening things up, fixing what’s underperforming, and turning paid search into a channel that drives consistent, profitable growth, based on your targets
- Meta
- TikTok
When paid social isn’t pulling its weight, it’s usually a mix of tired creative, unclear messaging, and budget going to the wrong places. The focus should be on doubling down on what actually drives purchases, refreshing what people see, and turning paid social into a channel that scales profitably, and on your terms
We make creative that does what it’s supposed to do. From videos that stop the scroll to statics that are ready to go on Meta and Google, it’s all built to drive results, not just sit there looking nice.
- Consulting
- Training
- Audits
When growth starts to feel unclear, it’s rarely one big problem. It’s usually a mix of gaps across strategy, data, and execution. Through consulting and training, the focus is on bringing clarity to what’s actually driving performance, upskilling your team where it matters, and building a plan you can confidently scale based on what your business needs right now.
