Business Leads Calculator

Most service businesses hand too much margin to Google & Meta without realising. Our free calculator shows your true CPL and CPA, compares against industry benchmarks, and reveals how many more leads and customers you could generate from the same ad spend.

Are You As Efficient As You Could Be?

How It Works

Plug In Your Real Numbers

Complete all relevant fields around how you currently acquire customers.  Don’t worry, it’s simple and only takes a minute.

 

See Your True Figures

The calculator crunches your numbers against what the benchmarks should be for your industry and missed opportunities based on how much a new customer is worth to your business etc

Delve Into The Nitty Gritty

After plugging all your data in, the calculator looks at the averages in your industry, plus the nuances in your input data and advises how you’re currently fearing. If it’s in the red, we can help you get out with a strategy plan.

Are you overpaying for leads?

Most service businesses overspend on ads without realising. Our free calculator shows your true CPL and CPA, compares against industry benchmarks, and reveals the extra leads and revenue you could unlock without increasing spend.

Business basics

Loads a benchmark CPL range for context (GBP by default).
Change to $ or € if needed.
Click-to-lead rate for your landing page or site.
50%
We’ll estimate total vs non-paid leads.

Unit economics for CPA (optional)

Leads that become paying customers.
Used for revenue impact.
Helps set a sustainable CPA/CPL target.
3:1 is a common payback goal.

Platform blend (optional)

Leave blank if you don’t run one or either platform.
Please check your inputs.

HOW WE CAN HELP FURTHER

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Paid Social
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Paid social isn’t just about pretty ads. It’s about getting your brand in front of the right people, at the right time, with precision. At The Ad Lounge, we’re a paid social agency that builds campaigns that actually stop the scroll, get engagement, and ultimately drive conversions for your business. From data driven targeting to killer creative, we know how to make your ad spend work harder.

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OUR SUCCESS STORIES

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79% reduction in CPA for Jurassic Bark whilst increasing spend

This pet food reseller came to us frustrated by rising costs and shrinking margins. In just 8 weeks, we rebuilt their Google Ads, restored profitable non-brand growth, launched Meta, and delivered 3× CVR, 72% lower CPA and a 12% rise in AOV, turning the account into a scalable, profitable engine again.

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Adding 58% More Revenue YoY For A Bespoke Jewellery Brand

Our Challenge: Driving profitable growth on high ticket products We partnered with a bespoke jewellery brand in Q3 and it clearly needed some love. The structure was quite outdated with a focus on standard shopping campaigns with no custom labels and brand search was the backbone of the account, accounting for around 85% of the […]

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Scaling a Natural Deodorant Brand Through Paid Media

Our Challenge Growing a natural deodorant brand in a competitive skincare market We were approached by a UK-based natural deodorant brand in the early stages of its launch. As a newcomer in the natural skincare and personal care space, they were up against large competitors, with very limited margins and little room for error on […]

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