Business Leads Calculator

Most service businesses hand too much margin to Google & Meta without realising. Our free calculator shows your true CPL and CPA, compares against industry benchmarks, and reveals how many more leads and customers you could generate from the same ad spend.

Are You As Efficient As You Could Be?

How It Works

Plug In Your Real Numbers

Complete all relevant fields around how you currently acquire customers.  Don’t worry, it’s simple and only takes a minute.

 

See Your True Figures

The calculator crunches your numbers against what the benchmarks should be for your industry and missed opportunities based on how much a new customer is worth to your business etc

Delve Into The Nitty Gritty

After plugging all your data in, the calculator looks at the averages in your industry, plus the nuances in your input data and advises how you’re currently fearing. If it’s in the red, we can help you get out with a strategy plan.

Are you overpaying for leads?

Most service businesses overspend on ads without realising. Our free calculator shows your true CPL and CPA, compares against industry benchmarks, and reveals the extra leads and revenue you could unlock without increasing spend.

Business basics

Loads a benchmark CPL range for context (GBP by default).
Change to $ or € if needed.
Click-to-lead rate for your landing page or site.
50%
We’ll estimate total vs non-paid leads.

Unit economics for CPA (optional)

Leads that become paying customers.
Used for revenue impact.
Helps set a sustainable CPA/CPL target.
3:1 is a common payback goal.

Platform blend (optional)

Leave blank if you don’t run one or either platform.
Please check your inputs.

HOW WE CAN HELP FURTHER

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When paid search isn’t quite doing what it should, it’s rarely one obvious problem. It’s a mix of small inefficiencies adding up and draining budget. The focus should be on tightening things up, fixing what’s underperforming, and turning paid search into a channel that drives consistent, profitable growth, based on your targets

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Paid Social
  • Meta Ads
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When paid social isn’t pulling its weight, it’s usually a mix of tired creative, unclear messaging, and budget going to the wrong places. The focus should be on doubling down on what actually drives purchases, refreshing what people see, and turning paid social into a channel that scales profitably, and on your terms

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Paid Creative
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  • UGC Creative

We make creative that does what it’s supposed to do. From videos that stop the scroll to statics that are ready to go on Meta and Google, it’s all built to drive results, not just sit there looking nice.

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Digital Consulting
  • Consulting
  • Training
  • Audits

When growth starts to feel unclear, it’s rarely one big problem. It’s usually a mix of gaps across strategy, data, and execution. Through consulting and training, the focus is on bringing clarity to what’s actually driving performance, upskilling your team where it matters, and building a plan you can confidently scale based on what your business needs right now.

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