Challenge
A Plateauing Account, Rising Costs & Broken Tech
A well established UK fashion brand approached us with a clear ask:
“Our ads are performing okay, but we need stronger margins, better performance, and a strategy that actually scales.”
Despite already seeing decent monthly revenue, the brand’s growth had stalled. Their Google Shopping feed was repeatedly breaking, the account structure was bloated, and profitability was being chipped away by inefficiencies. They needed fresh thinking, and fast.
Our Strategy
Cut Waste, Fix the Foundations, and Leverage Brand Equity
1. Cutting Wasted Ad Spend
We began with a full account audit, identifying campaigns, ad groups, and keywords that hadn’t delivered meaningful results in 30+ days.
These were paused or reallocated to maximise efficiency and push budget into top-performing areas.
2. Fixing Feed Issues
The recurring Google Shopping feed errors were a silent killer. We worked with the client’s tech team to stabilise and streamline the feed, ensuring product data synced consistently and accurately.
3. Restructuring for Scale
Google Ads: We simplified and consolidated the overly segmented account for clearer performance tracking and improved learning.
Meta: We restructured campaigns to focus on the brand’s strong social following, leveraging warm audiences and high-intent segments.
The Results
We rolled out changes in phases to allow algorithms time to adapt, without performance dropping off a cliff. Within weeks, the impact was clear:
- 13.5% drop in non-brand CPA
- 24% increase in first-time purchases (Week 1)
- 4.8% overall CPA reduction across thousands of orders
- £440,000 in revenue from £80,000 ad spend
By cutting waste and building a strategy that amplified what was already working, we helped this brand break out of stagnation and into scale.
Conclusion
From OK to Outstanding
Strong brands shouldn’t settle for “just okay” performance. With the right structure, strategy, and ongoing optimisation, even high-performing accounts can unlock new levels of profitability.