Are You As Efficient As You Could Be?
How the process works
Plug In Your Real Numbers
Plug in your actual business data: AOV, COGS, conversion rate, repeat purchase rate and more. This ensures the calculator understand your unique business numbers, not just generic benchmarks.
Understand your breakeven ROAS & CPA
The calculator reverse engineers your margins to calculate the metrics that matter to your business, like CPA & ROAS etc to understand what you can afford. This then becomes your line in the sand, and if you’re scaling profitably, or not. If you’re not, we’ll find ways to improve it.
Models profit scenarios by channel
We then forecast how each channel performs based on different spend levels, conversion rates and customer behaviour. You will then get a clear view of areas you can scale and where you’re likely losing margin.
Factor in LTV & repeat purchases
If you’re a brand with strong retention, we factor in repeat purchases and reorder windows to get an accurate picture of long term profitability, not just first order ROAS. You, however, should be aiming for first order profitability where possible.
Set clear, confident, growth targets
With all this in place, we’ll give you actionable targets for ROAS, CPA, CAC and spend, broken down by channel.
The Ad Lounge Profit Calculator
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