How Much Are OTAs Costing Your Hotel?
How It Works
Plug In Your Real Numbers
Complete all relevant fields around how you currently acquire customers. Don’t worry, it’s simple and only takes a minute.
See Your True Profit
The calculator crunches your numbers against OTA commission rates (usually 15–20%) and shows what you actually keep. It then shows how much you can reinvest.
Delve Into The Detail
Most hotels want you to book directly and that’s the best approach, but it can be difficult. Understand how much you can reinvest by running Google and Meta ads.
See how much OTA’s are taking from your hotel
Calculate what you could save by moving bookings to direct and how those savings could power Google and Meta ads for more profit.
HOW WE CAN HELP FURTHER
- Meta
- TikTok
Paid social isn’t just about pretty ads. It’s about getting your brand in front of the right people, at the right time, with precision. At The Ad Lounge, we’re a paid social agency that builds campaigns that actually stop the scroll, get engagement, and ultimately drive conversions for your business. From data driven targeting to killer creative, we know how to make your ad spend work harder.
- Consulting
- Training
- Audits
Whether you’re refining your strategy, scaling up, or simply looking for a clearer path forward, our digital marketing consulting delivers the insight and direction you need to grow with confidence. We offer smart, tailored advice to support your business. Just smart, strategic support designed to move your business forward.
We make digital creative that actually works. From scroll stopping videos to platform ready statics for Meta and Google. It’s creative with purpose, built to help you hit your business goals, not just platform metrics across paid social and paid search.
OUR SUCCESS STORIES
View all work
Scaling Orelia’s revenue by 17% during peak with Google Ads
This jewellery ecommerce Google Ads case study shows how we helped Orelia increase revenue by 17% YoY during their peak trading period through campaign restructuring and smarter budget allocation. Our Challenge Reviving performance before peak season Orelia Jewellery came to us just before their most important trading period of the year. Performance had been declining […]
79% reduction in CPA for Jurassic Bark whilst increasing spend
This pet food reseller came to us frustrated by rising costs and shrinking margins. In just 8 weeks, we rebuilt their Google Ads, restored profitable non-brand growth, launched Meta, and delivered 3× CVR, 72% lower CPA and a 12% rise in AOV, turning the account into a scalable, profitable engine again.
Adding 58% More Revenue YoY For A Bespoke Jewellery Brand
Our Challenge: Driving profitable growth on high ticket products We partnered with a bespoke jewellery brand in Q3 and it clearly needed some love. The structure was quite outdated with a focus on standard shopping campaigns with no custom labels and brand search was the backbone of the account, accounting for around 85% of the […]