How Much Are OTAs Costing Your Hotel?
How It Works
Plug In Your Real Numbers
Complete all relevant fields around how you currently acquire customers. Don’t worry, it’s simple and only takes a minute.
See Your True Profit
The calculator crunches your numbers against OTA commission rates (usually 15–20%) and shows what you actually keep. It then shows how much you can reinvest.
Delve Into The Detail
Most hotels want you to book directly and that’s the best approach, but it can be difficult. Understand how much you can reinvest by running Google and Meta ads.
See how much OTA’s are taking from your hotel
Calculate what you could save by moving bookings to direct and how those savings could power Google and Meta ads for more profit.
HOW WE CAN HELP FURTHER
We make digital creative that actually works. From scroll stopping videos to platform ready statics for Meta and Google. It’s creative with purpose, built to help you hit your business goals, not just platform metrics across paid social and paid search.
- Google Ads
- Feed Optimisation
- Microsoft Ads
At The Ad Lounge, we go beyond just tweaking accounts, we optimise for real business growth, prioritising your profitability above all else. Our team has over 23 years experience with top brands and are focused on making your campaigns work harder for you. Paid Search is just one small piece of the puzzle, so we work across your business with you to drive success.
- Meta
- TikTok
Paid social isn’t just about pretty ads. It’s about getting your brand in front of the right people, at the right time, with precision. At The Ad Lounge, we’re a paid social agency that builds campaigns that actually stop the scroll, get engagement, and ultimately drive conversions for your business. From data driven targeting to killer creative, we know how to make your ad spend work harder.
- Consulting
- Training
- Audits
Whether you’re refining your strategy, scaling up, or simply looking for a clearer path forward, our digital marketing consulting delivers the insight and direction you need to grow with confidence. We offer smart, tailored advice to support your business. Just smart, strategic support designed to move your business forward.
OUR SUCCESS STORIES
View all work
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