How Much Are OTAs Costing Your Hotel?
How It Works
Plug In Your Real Numbers
Complete all relevant fields around how you currently acquire customers. Don’t worry, it’s simple and only takes a minute.
See Your True Profit
The calculator crunches your numbers against OTA commission rates (usually 15–20%) and shows what you actually keep. It then shows how much you can reinvest.
Delve Into The Detail
Most hotels want you to book directly and that’s the best approach, but it can be difficult. Understand how much you can reinvest by running Google and Meta ads.
See how much OTA’s are taking from your hotel
Calculate what you could save by moving bookings to direct and how those savings could power Google and Meta ads for more profit.
HOW WE CAN HELP FURTHER
- Google Ads
- Feed Optimisation
- Microsoft Ads
When paid search isn’t quite doing what it should, it’s rarely one obvious problem. It’s a mix of small inefficiencies adding up and draining budget. The focus should be on tightening things up, fixing what’s underperforming, and turning paid search into a channel that drives consistent, profitable growth, based on your targets
- Meta Ads
- TikTok Ads
- Pinterest Ads
When paid social isn’t pulling its weight, it’s usually a mix of tired creative, unclear messaging, and budget going to the wrong places. The focus should be on doubling down on what actually drives purchases, refreshing what people see, and turning paid social into a channel that scales profitably, and on your terms
- Meta Creative
- Google Creative
- UGC Creative
We make creative that does what it’s supposed to do. From videos that stop the scroll to statics that are ready to go on Meta and Google, it’s all built to drive results, not just sit there looking nice.
- Consulting
- Training
- Audits
When growth starts to feel unclear, it’s rarely one big problem. It’s usually a mix of gaps across strategy, data, and execution. Through consulting and training, the focus is on bringing clarity to what’s actually driving performance, upskilling your team where it matters, and building a plan you can confidently scale based on what your business needs right now.
