Orelia Jewellery came to us just before their most important trading period of the year. Performance had been declining throughout the year and the business needed to turn things around quickly ahead of Q4.

Their goal was clear: increase revenue during peak while maintaining profitability.

However, the account structure had become inefficient over time. Campaigns lacked clear segmentation, budgets weren’t aligned with product margins, and the setup made it difficult to scale efficiently during the most competitive period of the year.

With peak season approaching fast, the challenge wasn’t just to improve performance, but to rebuild the foundations quickly enough to unlock profitable growth during the busiest quarter.

To maximise performance ahead of peak, we focused on two key priorities: improving account structure and aligning spend with profitability.

From October to December (YoY) the impact of the changes were almost immediate:

• Revenue increased 17%
• Purchases grew 7%
• Average Order Value increased 11%
• ROAS improved 17%
• CPA decreased 6.5%

The result was significantly higher revenue and profitability whilst spending less than 1% more in ad spend.

Turning around performance before peak requires more than simply increasing budget.

For Orelia, growth came from improving the structure behind the campaigns, aligning spend with margins, and creating a setup designed to scale efficiently during high demand periods.

By rebuilding the account foundations and focusing on profitable growth, we helped the brand deliver 17% more revenue YoY without an increase in spend during their most important trading period.

Pink Boutique came to us with a clear ask,

“Our ads are performing okay, but we need stronger margins, better performance, and a strategy that actually scales.”

Despite already seeing decent monthly revenue, the brand’s growth had stalled. Their Google Shopping feed wasn’t optimised to the level it required, the account structure was using multiple strategies and needed a restructure fast and profitability was being chipped away by inefficiencies. They needed fresh thinking, and fast.

We rolled out changes in phases to allow algorithms time to adapt, without performance dropping off a cliff. Within weeks, the impact was clear:

• 67.7% increase in revenue Q4 YoY on Meta
• 78.7% increase in purchases whilst only seeing a 6% drop in AOV on Meta
• 5.8% increase in revenue Q4 YoY on Google whilst spending 23.6% less
• 28.5% increase in revenue Q4 YoY across all sources
• 51.8% increase in revenue Q4 YoY from paid

By cutting waste and building a strategy that amplified what was already working, we helped this brand break out of stagnation and into scale.

Strong brands shouldn’t settle for “just okay” performance. With the right structure, strategy, and ongoing optimisation, even high-performing accounts can unlock new levels of profitability.

Organic Bargains came to us with Google Ads account that really needed some love, but had clear room to grow. Spend had been relatively low for the supplements industry, and the account hadn’t been pushed to its full potential, particularly within Shopping where the product feed lacked optimisation.

Their goal was clear: increase revenue significantly while maintaining profit margins.

However, operating within the highly competitive UK vitamins and supplements space meant simply increasing spend wasn’t enough. The account structure and feed setup weren’t built to compete effectively, with poor product segmentation, limited optimisation, and budgets not aligned to performance. This made it difficult to scale confidently without sacrificing efficiency.

With growth as the priority, the challenge wasn’t just to improve performance, it was to rebuild the foundations of the account and product feed to compete at scale and unlock meaningful revenue growth.

To scale Organic Bargains effectively within a highly competitive UK vitamins and supplements market, the focus was not just on increasing spend, but on improving the underlying commercial efficiency of the account.

We rebuilt both the account structure and product feed to align with key business metrics including MER, contribution margin, and AOV, ensuring growth could be sustained profitably.

Organic Bargains saw a step change in performance following the restructure, with growth driven by both increased volume and higher value transactions.

• Revenue scaled by +186% YoY without compromising overall profitability
• +165% increase in conversions, unlocking significantly more volume
• AOV increased by +49.5%, driving more revenue per customer
• Maintained a strong MER of 4.88 despite a significant increase in spend
• Growth driven by high margin SKUs, improving overall contribution

Despite aggressive scaling, performance remained commercially strong. By aligning campaigns to contribution margin, product mix, and regional profitability, we ensured growth was driven by higher-quality revenue rather than just volume.

This restructure demonstrated that effective growth isn’t about chasing platform metrics, but about aligning paid media with the underlying economics of the business.

By focusing on contribution margin, product mix, and regional profitability, we were able to scale Organic Bargains aggressively while maintaining strong overall efficiency.

Rather than optimising for short term ROAS, the strategy prioritised sustainable, higher quality revenue, allowing the account to grow without compromising profitability.

The result was a shift from a limited, underutilised account to a scalable revenue driver capable of supporting long term growth.

We partnered with Rowen Homes after they came to us with a few critical issues: their blended ROAS was declining, conversion rates were underperforming, and their Google Ads account structure wasn’t built for scale.

They to shift more budget toward high-ticket items, such as luxury sofas and furniture, and reduce investment in lower-ticket products. While that made sense in theory, it came with a problem: The product pages, imagery, and top of funnel storytelling weren’t strong enough to support the shift. They were focused heavily on immediate returns, but the purchase journey for these items is longer and more considered.

The impact of the changes was clear by the end of the quarter:

• • Conversion rate increased from 1.72% to 2.32%

• • Total purchases grew by 51% quarter on quarter

• • Meta CVR improved by 35%, while Google CVR increased by 33%

• • December Google purchases rose 121% year on year

• • Blended ROAS was maintained at 10.63, even with increased spend

• • High ticket Meta ROAS improved to 2.24 in December, up from 1.94 in October

By improving structure, creative and alignment with the customer journey, we helped this home interiors brand unlock performance and growth at scale.

Scaling high ticket products isn’t just about shifting more budget, it’s about matching intent with structure, creative, and user experience. In this case, the brand’s growth didn’t come from doing more, but from doing things better. By focusing on segmentation, feed accuracy, funnel specific creative, and tighter campaign structure, we helped Rowen Homes unlock 51% more purchases and a significant lift in conversion rate.

We partnered with Tomfoolery in Q3 and it clearly needed some love. The structure was quite outdated with a focus on standard shopping campaigns with no custom labels and brand search was the backbone of the account, accounting for around 85% of the revenue.

The business wanted to shift more budget toward high-ticket items to increase AOV and adhere to their profit margins, and reduce investment in lower-ticket products. While that made sense in theory, it came with a few problems: Competition, price point, conversion rate and an outdated Google ads setup.

We took a phased and layered approach to regain efficiency and lay the groundwork for growth.

The impact of the changes was amazing after 2 months:

• • AOV increased by 6%

• • Total purchases grew by 49% year on year

• • Revenue rose by 58% year on year

• • 179% increase in revenue from non brand

• • CPC decreased 13% despite a 91% increase in clicks

By improving structure, creative and alignment with the customer journey, we helped this gorgeous jewellery brand unlock profitable revenue and growth at scale.

Scaling high-ticket products isn’t just about shifting more budget, it’s about matching intent with structure and improving user experience. In this case, the brand’s growth didn’t come from doing more, but from doing things better. By focusing on segmentation, feed accuracy, profit margins, and tighter campaign structure, we helped a stunning jewellery brand unlock 58% more revenue vs the previous year.

We were approached by Shift deodorant in the early stages of its launch. As a newcomer in the natural skincare and personal care space, they were up against large competitors, with very limited margins and little room for error on paid media spend.

Shift had been offering free trials in an effort to drive volume and build a customer base, but this approach was not converting into long-term, profitable sales. With cost per acquisition (CPA) too high and customer lifetime value (LTV) uncertain, their current strategy was not sustainable.

After moving away from the free trial model and focusing on full price conversions, Shift saw major performance improvements:

• • 122% increase in sales volume

• • 21% decrease in CPA

• • Most new customers have remained subscribed past the four-month mark, indicating strong product satisfaction

• • The founder gained a clear understanding of financial performance, cost of acquisition, and realistic scaling potential

These results came from aligning the ad strategy with the actual economics of the product and understanding what it truly takes to grow a direct to consumer (DTC) brand in the health and beauty sector.

Scaling a DTC brand in natural beauty isn’t just about driving traffic, it’s about understanding your margins, CPA and when that spend actually pays back.

Once this brand moved away from free trials and focused on stronger creative, realistic pricing and retention, growth followed naturally.