What Does a Digital Marketing Agency Do? Everything You Need to Know

A digital marketing agency, like The Ad Lounge, can significantly enhance your business by leveraging various online marketing strategies to reach and engage potential customers. Understanding what different types of agencies offer helps in making informed decisions for your digital marketing needs.

What is Digital Marketing?

Digital marketing is all about using the right online advertising channels to reach and engage with potential customers. It involves strategies like SEO to improve search engine rankings, paid search to help find new customers, content marketing to provide valuable information, social media marketing to interact with audiences, and email marketing to nurture leads. By leveraging these online channels, businesses can connect with a larger audience, build brand awareness, and drive sales. Each of these platforms have a unique function and help take a customer through a journey. By using the right mix of channels, you can understand what customers are looking for and providing a solution to their problem when they need it.

Digital Marketing Services

Digital marketing services typically include the following channels:

– Paid Search

– Paid Social

– Content Marketing

– Influencer Marketing

– Search Engine Optimisation (SEO)

– Video/YouTube Marketing

– Email Marketing

– Digital Consulting

These services use a variety of different tactics and strategies to meet businesses’ marketing and sales objectives, helping to remove the challenges in-house marketing departments struggle to execute effectively.

Types of Digital Marketing Agencies

1. Paid Search (PPC) Agency:

Paid Search agencies specialise in running paid ads across Shopping and Search placements on Google and Microsoft to name a few.

2. Digital Marketing Agency:

Utilises the full stack of digital channels to drive new business leads and sales for clients. Our PPC agency in Manchester falls between this one and the full service agency as we focus on 4 key areas and work with partners for the others.

3. Full-Service Digital Marketing Agency:

Offers a wide range of services within digital marketing whilst also offering other services like experiential marketing, influencer marketing and lead campaigns.

4. Social Media Marketing Agency:

Helps businesses establish and maintain a social media presence, managing content and ads on platforms like Facebook and Instagram.

5. Influencer Marketing Agency:

Engages customers through various online channels, including websites, blogs, email, and social media, providing a seamless experience across these platforms.

6. SEO Agency:

Specialises in improving website rankings on search engines through keyword research, content creation, and link building.

7. Web Design Agency:

Creates mobile first, seo optimised websites, with a focus on balancing performance first focused with a beautiful look and feel to it.

Benefits of Digital Marketing Agencies

We briefly touch on a number of core benefits below to working with an agency. For a more comprehensive breakdown, check out our other blog on how we can help your business.

1. Expertise and Experience: A lot of businesses can’t afford to hire one of each type of marketing to look after their businesses marketing efforts. Agencies bring specialised and experienced knowledge across multiple platforms where a business usually wouldn’t have access to.

2. Cost effective: Businesses need to hire a number of different people to cover off multiple areas within digital marketing to help their business grow. Agencies are more cost effective and can do this for a lot cheaper than hiring in-house.

3. Scalability: Agencies know what it takes, and should advise, what you can do to increase performance if you have the infrastructure in place. In the same breath, when you need to pull back, they can manage this as effectively as possible to minimise disruption for other campaigns. It’s more difficult than it sounds to those less experienced.

4. Improve Overall Marketing: Agencies act as extensions of your marketing team, whether you utilise them for multiple channels, just one or perhaps take them on for consulting purposes.

Is a Digital Marketing Agency Right for Your Business?

Assess your company’s needs, marketing skills, and objectives to determine if a digital marketing agency is beneficial for you right now. Consider whether you need help with content, SEO, or website redesign, and evaluate your in-house capabilities before deciding.

Questions to Ask When Hiring a Digital Marketing Agency

1. How often will I meet with you for meetings?

2. How much experience do your team have?

3. Will I be tied into long term contracts?

4. Why should I go with your agency?

5. Is budget allocation defined by me or you?

6. What defines a good or bad client for the agency?

7. How long do clients typically stay working with you?

8. How To Create a Paid Search Budget?

9. How to Do YouTube Ads Properly?

10. What is the agency’s pricing structure?

11. Can they show success with similar companies?

12. What do testimonials and reviews indicate?

13. How to Generate Leads in a Competitive Market?

14. How to improve paid search performance PPC?

By asking these questions, you can ensure you select the right agency for your business needs.

What Does The Ad Lounge Do Differently?

At The Ad Lounge, we’re an ethical and honest agency designed to profitably help businesses scale. Profitable because we talk through numbers with you, not just line our pockets. We can help your business attract customers when they’re ready to make a purchase decision instead of just hoping they’re ready to buy.

To do this, we first have to find out how we can actually help you improve your marketing. We know that every business is different and a cookie-cutter approach won’t help you achieve your specific marketing goals. This is why we sit down with you and map out a plan and get you to take us through the typical buying cycle of a potential customer. At this point, we can identify any bottlenecks or potential areas that customers could drop off. With this process, we’ll quickly pinpoint the problems in your sales and marketing funnel and work backward to devise a strategy to fix them.

Our services at The Ad Lounge include the following:

– Paid Search (PPC)

– Paid Social

– Digital Marketing Consulting

The Ad Lounge: A Results-Driven Digital Marketing Agency With An Ethical Backbone.

Effective digital marketing can attract leads and generate customers for your business, but doing it on your own can be tedious, time-consuming, and expensive. For this reason, many businesses work with a digital marketing agency.

If you want to know where your marketing can improve, contact us today for a free 30-minute discovery call to review your strengths, weaknesses, and areas of opportunity. Ready to work with a digital marketing agency? Running high-performing paid social campaigns, partnering with the Best Paid Social Agency in Manchester can help you maximise your ad spend and achieve outstanding results.