Is Hiring a Paid Social Agency in Manchester Worth the Investment?

Are you looking for the best Paid Social Agency in Manchester for your new business? Have you noticed your competitors using paid social and feel compelled to do the same? Instead of simply following the trend, start by identifying your customers’ pain points and work backward to create a strategy that truly resonates.

Are you a business that’s eager to connect with your audience and actually grow your business? Not just returning users, but first time customers who haven’t purchased from you before. As consumers, we’re absolutely bombarded with information, so breaking through the noise is the hardest part. Paid social advertising offers a valuable route for businesses looking to expand through push marketing; a type of marketing where you’re pushing your brand out to the world. But what exactly makes paid social advertising so important, and how can hiring a social agency actually help you grow? Let’s take a look at the benefits and importance of paid social advertising together.

Paid social advertising involves promoting your business on social media platforms such as Facebook, Instagram, and LinkedIn to name a few. Unlike organic social media posts, which may have limited reach, social media ads allow you to target specific audiences based on demographics, interests, behaviours, and more. With the right strategy and execution, paid social advertising can drive brand awareness, engagement, website traffic, and conversions for your business. Firstly, understand why you want to run paid social ads.

Why you need an experience Paid Social Agency

Here are a few compelling reasons:

1. Targeted Reach: Paid social advertising offers a range of targeting capabilities, allowing you to reach highly specific audiences with precision. Whether you’re targeting based on age, gender, location, interests, or even past interactions with your brand, paid social ads enable you to connect with the right people at the right time. By leveraging the expertise of a paid social agency, you can ensure that your ads are seen by the most relevant audiences, maximising the impact of your marketing efforts. Remember, Paid Social is push platform, you are literally pushing ads in front of perspective clients so you need to give them a reason to stop and interact with your ad.

2. Enhanced Brand Visibility: With millions of users actively engaging on social media platforms every day, paid social advertising provides an opportunity to increase brand visibility and awareness among your target audience. By strategically placing your ads in users’ news feeds, stories, and timelines, you can ensure that your brand remains top-of-mind and distinguishable from competitors. A paid social agency can help you develop creative, eye-catching ads that resonate with your audience and leave a lasting impression. Furthermore, a digital marketing agency should be advising what strategy to go for based on your business objectives, not the other way around. For new businesses, you’ll need to work on your brand reputation first, build up some reviews and start to actually engage with your audience, then the business will come.

3. Increased Website Traffic and Potential Conversions:

Paid social advertising isn’t just about generating likes and shares—it’s about driving tangible results for your business. By directing users to your website or landing pages through targeted ad campaigns, you can increase website traffic, generate leads, and ultimately drive conversions and sales. Now, once someone gets to your site, you need to give directions on how to get in contact and give them the information they want, in a readable format. Please don’t just drop an essay on them. Whether you’re promoting products, services, or special offers, paid social ads provide a direct path for users to engage with your business and take action. What businesses can do to help increase the quality here is by closing the feedback loop on the quality of leads or sales coming in. Without this, it’s a really difficult job for an agency to improve.

4. Measurable Results and ROAS: One of the key advantages of paid social advertising is its ability to deliver measurable results and ROAS. Social media platforms offer analytics and tracking tools that allow you to monitor the performance of your ad campaigns in somewhat real-time. Now, they will naturally try and take credit for as much as they can so it’s worth looking into other platforms like Triple Whale to get more insight about how your campaigns are actually performance.

5. Time and Resourcing: Optimising paid social campaigns is time consuming enough, let alone reporting, creating new ads and then keeping up with new ad formats, new etc. Then, once you’ve got that under control, you’ll have performance dips that you’ll need to ride and other times, dig yourself out of due to a number of likely reasons. A social media agency saves you the time and money here, allowing you to focus on business growth.

Why work with The Ad Lounge?

Partnering with a paid social agency can actually help you grow your business, however choosing the right one is the hard part. A reputable agency will have the expertise, experience, and resources to develop and execute targeted ad campaigns that drive results for your business. From audience targeting and ad creative to campaign management and optimisation, a paid social agency can handle all aspects of your paid social strategy, allowing you to focus on running your business.

Agencies worth their weight in salt will ask you business figures like profit margins, new customer costs, business targets etc – If they don’t ask these at a bare minimum. Run. Partnering with an agency like The Ad Lounge means you’ve got access to over 23 years experience running paid social ads, a team with your business profits at heart and a team of people that are fully committed to getting you the results you’re after. If you’re keen to find out a bit more, then get in touch with us, we’d be happy to help!