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Scaling a Natural Deodorant Brand Through Paid Media
Our Challenge Growing a natural deodorant brand in a competitive skincare market We were approached by a UK-based natural deodorant brand in the early stages of its launch. As a newcomer in the natural skincare and personal care space, they were up against large competitors, with very limited margins and little room for error on […]
How We Increased Sales By 51% For A Leading UK Home & Interiors Brand
Our Challenge Turning ad spend into profit on high-ticket products We partnered with a well-known UK interiors brand after they came to us with a few critical issues: their blended ROAS was declining, conversion rates were underperforming, and their Google Ads account structure wasn’t built for scale. The business wanted to shift more budget toward […]
How We Helped a Struggling Supplements Brand Grow Again
Our Challenge Scaling in an extremely competitive market We spoke to a business in the supplements space after they advised us they weren’t happy with their current growth. The big difference with them was they hadn’t sold many in the US before, yet Analytics and website data told them it was a good market to […]
Who We Work With
Ecommerce Brands
Scaling an ecommerce brand isn’t just about spending more money, it’s about understanding profit margins by product and category level. As a specialist paid search agency for online retailers, we help you grow with high converting campaigns across Google Shopping, Google Ads, and Microsoft Ads. From optimised product feeds to full funnel strategy, we focus on turning your ad spend into profitable revenue for your business.
Service Businesses
Unfortunately clicks don’t close deals, but qualified leads do, otherwise we’d all be loaded. As a performance focused paid search agency, we help service based brands across the UK attract high-intent customers who are ready to take action. From lead gen to localised PPC campaigns, we build strategies that fill your pipeline, not just your site traffic.
What Makes Us Different?
We go beyond the ad account
It’s not just about managing your Paid Search (PPC) campaigns, it’s about making the whole journey connect. We’ll tell you if your landing page needs work, what creative will actually grab attention, and how to streamline the user journey so clicks turn into customers.
We make your Paid Search (PPC) profitable
We don’t chase impressions or other vanity metrics. We build Paid Search (PPC) campaigns optimised to your margins, and long term business growth.
We get to know your competition
We don’t operate in a vacuum. We study your competitors, your market, and what it takes for your brand to stand out. That way, we’re not just keeping up, we’re keeping you ahead.
No handovers. No juniors. No fluff.
The people you meet are the ones working on your account. No layers of management. No disappearing senior managers, just people that are here to stay and understand your business inside and out.
Our Paid Search (PPC) Services
Google Ads
At The Ad Lounge, we’re all about getting your brand noticed with Google Ads. From Performance Max to Paid Search campaigns, we find the right strategy to drive profitable results for your business. Whether it’s driving efficiency or capturing headroom, we build Google Ads campaigns that work for your business. We’ll handle the details, making sure everything is optimised for success and we’ll always run things by you before going live.
Feed Optimisation
At The Ad Lounge, we’ll optimise your shopping feed to take it from okay to awesome. We optimise everything including titles, custom labels, attributes, product details and more to ensure your products get noticed. It’s all about making your feed work harder, bringing in those clicks, and turning browsers into buyers. We’ll fine-tune every detail, so your products pop in Google Shopping. No stress, just more sales.
Microsoft Ads
At The Ad Lounge, we’ve got Microsoft Ads covered. We’ll optimise your campaigns to make sure they hit the right audience with the right message. From targeting tweaks to ad copy that converts, we ensure your Microsoft Ads are on point, delivering results that matter and not just importing from Google ads. We’ll fine-tune every aspect to make sure your ads stand out on the Search Engine Results Page (SERP) and drive more opportunities for clicks and sales.
International Growth Expansion
Looking to expand into another country? We help brands grow into new markets with Paid Search strategies built for each region, without taking anything away from your current market.
From localised campaigns and feed optimisation to cross market reporting, we’ve helped brands grow across the UK, US, UAE and beyond. We know what works and how to make it profitable.
Paid Search that actually works.
Why You Should Run Paid Search Ads
Be There When They’re Searching
Paid Search (PPC) puts your brand in front of people actively looking for what you offer.
Not scrolling. Not browsing. Searching.
Whether it’s someone ready to buy a product or book a service, we make sure you’re the brand they find first.
Ecommerce Or Service? It Works
Selling products? We’ll help you show up when wallets are out.
Selling services? We’ll get you in front of the people who need you right now.
Different goals, same result: more of the right traffic at the right time.
Only Pay For Performance
With Paid Search (PPC), you don’t waste budget hoping for results.
You only pay when someone clicks and every campaign is built to convert.
It’s targeted. It’s measurable. And it scales with your business.
Smartest Visibility In The Game
If you want to grow your brand, you need to be seen. Paid Search (PPC) gives you instant visibility and long-term value, all backed by data, not guesswork.
When done properly? It’s not just effective. It’s profitable.
FAQs
What is Paid Search?
Paid search, also known as pay-per-click (PPC) advertising, is a digital marketing method where advertisers bid on specific keywords to have their ads displayed in search engine results.
Advertisers only pay when users click on their ads, making it a cost-effective way to reach potential customers. Paid search allows businesses to target their audience precisely, track performance and adjust strategies to maximise ROI. It’s a powerful tool for increasing online visibility, driving targeted traffic, and achieving marketing objectives efficiently.
Is Paid Search worth the hassle?
Paid Search (PPC) when done correctly is absolutely worth the effort. In order to get effective results you need to firstly understand the numbers. I.e. Profit margins, how much you’re willing to pay per new customer, the lifetime value of the customer, how much the competition charges etc.
Once you have all this information you need to find a trustworthy person/agency to run your advertising. They will talk you through these figures to understand what you’re looking to achieve and work backwards to understand what budget you need and whether it will work for your business.
How much does it cost to run Paid Search ads?
There’s no one size fits all costing, however people either charge by the hour, a fixed retainer, a percentage of media spend or a performance based model. It really depends on the size of the business and what’s involved.
What level of transparency can I expect in reporting and analytics for paid search campaigns?
The Ad Lounge was set up to be completely transparent across the board. No hidden fees or agendas, just complete honesty and transparency. With reporting, we give every client a free dashboard which can be tailored to what metrics are important to you. This is directly linked to your Google ads account which you also own.
How do you determine the right keywords to target in paid search campaigns?
When we onboard clients, we have a call where we discuss what types of keywords you believe you want to appear for/should appear for. Once received, we do our own research in the Google Keyword Planner Tool and through a variety of other techniques. This will give us an indication of search volume and we can then present this back to you to agree on.
This is a starting point and as we optimise your campaigns, we add and exclude search terms that come through the account based on our experience and the data.
What is your approach to managing budgets and maximising ROAS in paid search advertising?
Most paid search agencies just talk about performance. We talk about profit.
At The Ad Lounge, we’re not just campaign managers, we’re strategic partners. When you work with us, you’re not passed off to a junior account exec the moment the contract’s signed. You get real experience in your account, day in and day out.
When we onboard new clients we discuss profit margins at length, alongside other important metrics like targets, new customer acquisition cost, lifetime value etc. Following this, we build out campaigns with the best opportunity to meet these targets.
Over the following weeks and months we make adjustments to the campaigns to fine tune performance. A few examples could be adjusting targets based on search volume, adding/negating certain search terms or moving budget to higher performing campaigns to name a few. There is no one size fits all approach and when you’re in the trenches you need to be reactive at times to get the best possible outcome.